10 mistakes influencer marketers make and how to fix them

In this 30 Minute Episode You Will Learn:

Why and how brands are confusing spam with influence marketing
How to choose the right influencers and avoid choosing the wrong influencers
The importance of doing your research on influencers before reaching out to them
The importance of the influencer being able to drive real action to help you achieve your business goals
Why trust matters with influencers
How to build your team to succeed with influence marketing
How to create value for the influencer as a top priority
The importance of connecting the influencer with other people at your in person events
The importance of respecting the influencer as a human being, not as a number to help you simply amplify your message
How to decide if you should compensate influencers for their time