Social Media

Social Media Best Practices

Here is a great article from “Social Media Today” on what we should include in our social strategies in 2017

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10 mistakes influencer marketers make and how to fix them

In this 30 Minute Episode You Will Learn:

Why and how brands are confusing spam with influence marketing
How to choose the right influencers and avoid choosing the wrong influencers
The importance of doing your research on influencers before reaching out to them
The importance of the influencer being able to drive real action to help you achieve your business goals
Why trust matters with influencers
How to build your team to succeed with influence marketing
How to create value for the influencer as a top priority
The importance of connecting the influencer with other people at your in person events
The importance of respecting the influencer as a human being, not as a number to help you simply amplify your message
How to decide if you should compensate influencers for their time

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Curation tools for easier content creation

Coming up with regular content to keep your audience engaged can be tough. Even with guest writers you may struggle with content. Here is a good way to not only find relevant content on a consistent basis but also a great technique to automate delivery to your audience. Its call curation read on…

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How to grow your influencer business

This is a great article on growing as a social influencer. Today big brands are looking for more influencers rather than big name celebrates. Heres how you can connect with them.read on…

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Mailchimp has made Facebook ads easy to create and more trackable. This cool innovation helps take the guess work out of Facebook ads.

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12 tips for integrating social media

A forbes special report
Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage social media as a separate activity. Asked how effectively social media is linked to their company’s marketing strategy on a 1-7 scale where 1 is “not integrated” and 7 is “very integrated,” the average level of integration was only 3.9. Although we see companies planning to increase social media spending as a percent of marketing budget from 9.4% to 13.2% over the next year and 21.4% over the next five years, the level of integration has not changed in the past four years. Read entire article

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Social Networking

Social media is necessary for your companies success. Heres why

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