Social Shakeup 2017

Social Shakeup 2017 with Anthony Antonicello

Anthony Antonicello has spent over a decade in digital marketing and business development, consulting with B2B and B2C companies ranging from start-ups to Fortune 500 corporations. Anthony is a veteran in finding innovative solutions to help clients acquire and retain more customers. His hands-on business experience, cutting edge insights and background in sales and marketing culminate in a speaker and trainer who leaves every audience armed with powerful strategies and tactics. With his current firm Delivra, Anthony regularly helps his clients overcome their marketing challenges and achieve their business goals. Delivra is an innovative software solution that is on the Inc. 5000’s List of the fastest growing private companies in America. The company’s clients include small-to-enterprise-sized businesses across the globe, including Andretti Autosport, Red Gold, Broadway, The American Legion and Samsung. Based in Louisville, Ky., Anthony is a bourbon enthusiast and maintains allegiance to the teams of his alma mater, the University of Kentucky. He resides with his wife and two fur-babies, Moose & Beans. He has served as a member and leader for various organizations, including the American Advertising Federation, St. Matthew’s Young Leaders, American Heart Association, Best Buddies International and Sales & Marketing Executives International.

Join us as we talk about retargeting.

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Social Shake up 2017 with Trina Small

Trina Small is a mommy influencer with corporate clients that include Verizon, Johnson & Johnson, Disney, Neiman Marcus, Carter’s and Walmart. BUZZFEED recognized Small as a top 25 mom on Instagram. As a wife, mom and fashion-obsessed shopaholic, her 40,000+ fans respond to her family blog named Baby Shopaholic, with higher than average social engagement. Followers appreciate her humor, heart-warming stories and passion for products that solve some of life’s challenges. As a social content creator, brands appreciate her counsel and insight on developing relevant family content to reach moms that control 80% of household purchases. Trina is a marketing ​graduate of Southern Illinois University and former national account manager, now award-winning full-time blogger.

Listen as we discuss tips to becoming a social influencer.

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Social Shake up 2017 with Shaun McBride

Shaun McBride, aka Shonduras, is an artist, entrepreneur and a self-described “professional fun haver.” After setting up a successful online jewelry business through Facebook, Shaun began sharing his artwork and daily adventures on Snapchat in 2014 and organically grew a viral following, becoming the platform’s first homegrown celebrity. He has since gone on to conquer YouTube, where he vlogs daily for his more than 937,000 subscribers. He was also recently named to Forbes 30 Under 30 list. Shaun has helped some of the nation’s biggest brands—including Disney, AT&T, Samsung, Red Bull, Taco Bell, Yoplait and AMC—tell their story in a fun, engaging way. Using creative illustrations to communicate with the world, Shaun highlights the importance of having a positive outlook, no matter what life throws at us.

The 2017 Social Shakeup Show keynote speaker was Shaun McBride. Shaun was one of the pioneers of Snapchat. Listen as he talks about how to be a good social influencer

Bio Credits: Social Shake up 2017

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Social Shakeup 2017 with Miri Rodriquez

Miri Rodriguez is the senior social media and communities lead for Microsoft Americas. She manages three social care teams responding to thousands of customer inquiries via social channels in Global English, Spanish and Portuguese. Her work was recently recognized as best practice at the annual Microsoft Think Tank Summit and won her a marketing award for effectively engaging partnerships with internal teams to drive a unified social voice and customer experience. She was also selected twice to participate in Microsoft’s prestigious program #MySkills4Africa where she volunteered her social expertise to train and coach Social Enterprise leaders in Swaziland and Morocco to effectively launch their social programs. Her extensive career includes more than 15 years in marketing, operations and customer experience. She is the mother of two boys and an American bulldog. Her philanthropic work includes teaching middle school students at her local church, mentoring high school students at Network for Teaching Entrepreneurship and disciplining young women into business leadership.

Miri is the lead story teller and social strategist for Microsoft. In this interview she explains how important it is to bring all key players together to develop a good customer experiences. Listen as she uses her watermelon analogy

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Social Shake up with Melissa Wisehart

Melissa brings more than 10 years of national and international marketing, social media and advertising experience to Moore Communications Group. Her experience is deeply rooted in brand storytelling, uncovering tales that beg to be shared from industries such as higher education and non-profit to telecommunications and B2B. She has extensive brand advertising experience in campaign strategy, production and execution of campaigns across digital, social, print, direct response, radio and television. Additionally, Melissa has a strong history of data-driven marketing expertise, specializing in campaign optimization and advertising efficiency for organizations such as Lions Club International, ShopAtHome.com, Johns Manville and WOW! Internet, Cable and Phone. Consumer brands such as Macy’s, Sears, Kmart, Victoria’s Secret and Nordstrom have relied on her creativity and analysis to build innovative campaigns to deliver the brand message and generate consumer demand.

In this interview at the Social Shake 2017 show Melissa and I discuss the importance of good brand story telling. She also provides insight on 360 video and the role it places in Facebooks new strategy to help drive viewers to your page.

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