Since launching Facebook Ad Campaigns in MailChimp a few months ago, we’ve received a lot of positive feedback and suggestions from users on how we can make them even better. We listened, and today we’re excited to introduce location targeting for Facebook ads. Now, you can narrow the focus of your target audience and create ads that are more relevant to customers in any city, state, or zip code you select.
Whether you’re targeting a custom audience based on interests you’ve defined or new customers similar to ones on your list, you can now search for a specific location to refine the audience you want to reach. Drive traffic to your store by advertising free shipping to people in certain cities, or encourage customers to visit your pop-up shop by targeting people who live close by.
When you create Facebook ads in MailChimp, your list of customers is all you need to expand your reach and sell more stuff—in fact, we’ve found that using a MailChimp list to build an audience can more than double an ad’s ROI. And when you refine your audience with our new location targeting option, you’ll be able to find new loyal customers, increase brand engagement, and generate more sales.