If you have a website you probably have Google analytics installed but do you know whats really important amongst the sea of metrics found within the reports? Most people like to check out the page viewed section but in reality this is not really that helpful. This video explains what is the 4 most important metrics on Google analytics.
One of the most frustrated things about a interactive website is user communication. It helps to have a tutorial where users can learn how things work. This will reduce the amount of call your call center will receive.